Some more folks are beginning to look at "The Curve" as a lens through which to observe consumer consumption in more than just the media space.
- An infant mortality period with a decreasing failure rate
- Followed by a normal life period (”useful life”) with a low, relatively constant failure rate
- Concluding with a wear-out period that exhibits an increasing failure rate.
These curves are called Weibull distributions. Used in Operation Research for addressing production and operational problems.
If you would tweak the parameters you could produce a curve very similar to the Warshaw curve, as there are enough parameters to play with.
So far for the maths.
Other examples of Warshaw curve
- Sony ImageStation has been closed - business model was: “paying” by receiving emails from Sony
- Newspapers, industry magazines with registrations allowing them to email the readers.
- Adult content portal websites linking to many other websites.
- White paper syndications: registration required
- Getty Images
- Newspapers with subscriptions
- Paid adult content
- Paid white papers and market surveys by research organizations: Forrester, IDC, Gartner, Jupiter, Ovum, Bloor, …
AGAIN, MORE FROM THIS POST AND A FOLLOW-UP POST THAT DIVES DEEPER CAN BE FOUND ON LEADSExplorer.